George Riding is an up-and-coming product and furniture designer based in Newcastle-Upon-Tyne. His studio's philosophy stems from a passion for the psychological and emotional aspects of design, and how this can be applied to the most familiar everyday objects to create a whole positive experience for the user on multiple levels. From aesthetics, inspired by Japanese and Scandinavian influences, on a visceral level to exploring how an object functions and interacts with the user on a behavioural level. This is achieved through his attention to detail and commitment to perfection.
It is in fact this commitment to perfection which ultimately led him to enrol at Northumbria University to study (BSc) Product Design Engineering. However after two years of finding his creativity being limited, he made the decision to switch degrees, using everything he had learnt from a precise engineer's perspective as a platform. Today George can be found establishing his own design studio after graduating with a Bachelor of Arts honours in Three Dimensional Design: Product and Furniture.